Activate first-party data with Meta Conversions API on Databricks

Run Meta Conversions API from Databricks to activate first-party data for Meta campaigns with governance in place.

Marketers can now connect first-party conversion data to Meta using the Conversions API (CAPI) directly from Databricks. By running CAPI workloads on the Data Intelligence Platform, you keep conversion data inside your governed environment and still feed Meta’s systems for targeting and measurement.

This integration supports privacy-conscious campaigns and helps improve match rates and attribution without moving raw data outside your lakehouse. Teams already using Databricks for customer and campaign analytics can add Meta activation as a downstream step, with consistent governance and fewer handoffs.